As the Director of Marketing at SmarterAds, Steve Sparkman leverages his extensive experience in both corporate marketing and advertising agency environments to drive impactful marketing strategies for technology-focused clients. With a proven track record of achieving significant revenue growth—25% year-over-year for seven consecutive years—Steve is...
As the Director of Marketing at SmarterAds, Steve Sparkman leverages his extensive experience in both corporate marketing and advertising agency environments to drive impactful marketing strategies for technology-focused clients. With a proven track record of achieving significant revenue growth—25% year-over-year for seven consecutive years—Steve is a resourceful and driven problem solver who excels at aligning marketing initiatives with business objectives. His expertise encompasses a broad spectrum of marketing disciplines, including integrated marketing, brand management, and digital marketing, which he adeptly applies to enhance client visibility and engagement.
At SmarterAds, Steve leads the development and execution of comprehensive digital marketing strategies that encompass brand awareness, positioning, direct response, and content marketing. His innovative approach is exemplified by his recent initiative to spearhead an international thought leadership webinar series for Novinium, where he engaged key customers and industry leaders to discuss emerging trends and best practices. This initiative not only positioned Novinium as a thought leader in the industry but also achieved key performance indicators that underscored the effectiveness of strategic content creation.
Steve’s proficiency in marketing automation and operations further enhances his ability to optimize campaigns and maximize ROI. By employing data-driven insights and a tactical mindset, he ensures that every marketing program is not only creative but also results-oriented. His commitment to excellence and ability to navigate the complexities of B2B and B2C marketing make him a vital asset to SmarterAds and its clients, driving sustained growth and innovation in the technology sector.
