Steve Rokov is a seasoned technology marketer with over 15 years of experience, currently serving as the Fractional CMO and Content Strategist at Rokov Marketing. His extensive background in both start-ups and public companies has equipped him with a unique perspective on launching innovative products...
Steve Rokov is a seasoned technology marketer with over 15 years of experience, currently serving as the Fractional CMO and Content Strategist at Rokov Marketing. His extensive background in both start-ups and public companies has equipped him with a unique perspective on launching innovative products that not only capture market attention but also consistently exceed sales quotas. At Rokov Marketing, Steve specializes in crafting compelling go-to-market (GTM) strategies that resonate with target audiences, ensuring that each product launch is meticulously planned and executed.
One of Steve's key projects involves collaborating with software development platforms and SaaS solutions to define and refine their product offerings. He excels in identifying product-market fit, which is crucial for driving pipeline growth and scaling marketing automation efforts. His expertise in content marketing and performance marketing allows him to develop targeted lead generation strategies that enhance brand visibility and foster customer engagement. By leveraging value-based messaging and effective market positioning, Steve helps businesses articulate their unique value propositions, ultimately leading to increased revenue and market share.
Steve's proficiency in digital marketing, sales enablement, and product lifecycle management further solidifies his role as a vital asset to any organization. His leadership skills and experience with tools like Salesforce.com enable him to guide teams through the complexities of product marketing and management, ensuring that every initiative aligns with overarching business goals. With a passion for innovation and a commitment to excellence, Steve Rokov continues to drive success for his clients, transforming their marketing strategies into powerful revenue-generating engines.
