Steve Lattanzi serves as the Lead Instructor for Raceology 101 Jr. Kart Racing School at Octane Raceway, where he combines his passion for motorsports with a commitment to fostering a fair and engaging environment for young racers. With a focus on creating a level playing...
Steve Lattanzi serves as the Lead Instructor for Raceology 101 Jr. Kart Racing School at Octane Raceway, where he combines his passion for motorsports with a commitment to fostering a fair and engaging environment for young racers. With a focus on creating a level playing field, Steve ensures that every participant, whether aiming for victory or simply enjoying the thrill of competition, has an enriching experience. His leadership style emphasizes objectivity and inclusivity, allowing racers of all skill levels to thrive.
In his current role, Steve is instrumental in setting up mobile promotions at various events, effectively expanding Octane Raceway’s reach and introducing the excitement of indoor karting to new audiences. His efforts in organizing in-house racing leagues not only enhance the competitive spirit among participants but also contribute to building a strong community of karting enthusiasts. Collaborating closely with the marketing department, Steve plays a crucial role in positioning Octane Raceway at the forefront of the rapidly growing indoor karting industry.
With a diverse skill set that includes sports marketing, online marketing, and event management, Steve leverages tools like Google Analytics and SEM to optimize promotional strategies and track engagement. His expertise in corporate events and trade shows further amplifies Octane Raceway’s visibility, ensuring that the thrill of kart racing reaches as many potential racers as possible. Through his dedication and innovative approach, Steve Lattanzi is not just promoting a sport; he is cultivating the next generation of karting champions.
