As the Director of Pro Sales and Broker Management at NYX Professional Makeup, Steve Johnson plays a pivotal role in shaping the brand's presence within the professional beauty sector. With a strong focus on developing and implementing go-to-market strategies tailored for the pro beauty store...
As the Director of Pro Sales and Broker Management at NYX Professional Makeup, Steve Johnson plays a pivotal role in shaping the brand's presence within the professional beauty sector. With a strong focus on developing and implementing go-to-market strategies tailored for the pro beauty store channel, Steve leverages his extensive expertise in FMCG and luxury goods to drive sales and elevate brand visibility. His strategic approach not only aligns with NYX's mission of making high-quality makeup accessible but also ensures that the brand resonates with both professional makeup artists and beauty enthusiasts alike.
Steve's leadership in managing broker relationships within the food channel further enhances NYX's market penetration, allowing for innovative collaborations that expand the brand's reach. His proven track record in sales management is complemented by a deep understanding of marketing strategy, enabling him to craft compelling propositions that meet the unique needs of diverse customer segments.
In addition to his strategic acumen, Steve's background in makeup artistry and familiarity with salons and spas enrich his insights into consumer behavior and industry trends. This unique perspective empowers him to lead sales teams effectively, consistently achieving and exceeding ambitious goals. As a professional beauty industry expert, Steve Johnson embodies the spirit of NYX Professional Makeup, driving growth through a blend of creativity, strategic foresight, and a passion for beauty that resonates with professionals and consumers alike.
