Steve Jaggard is a visionary leader and creative thinker in the realm of strategic digital marketing, currently serving as the Founder of Black Type. His journey in the marketing landscape began with the establishment of Further Digital Marketing, which he successfully built into a reputable...
Steve Jaggard is a visionary leader and creative thinker in the realm of strategic digital marketing, currently serving as the Founder of Black Type. His journey in the marketing landscape began with the establishment of Further Digital Marketing, which he successfully built into a reputable agency before its acquisition by Gravity Global in 2019. This pivotal moment allowed him to leverage his extensive expertise in SEM, online advertising, and organic search to further innovate in the digital space.
At Black Type, Steve is dedicated to exploring new paradigms in marketing consultancy, particularly within the sports and leisure, entertainment, and visitor experience sectors. His approach transcends traditional consultancy models, focusing instead on delivering tailored strategies that drive engagement and conversion. By harnessing his skills in email marketing, public relations, and social networking, Steve crafts comprehensive campaigns that resonate with target audiences and elevate brand presence.
Key projects under his leadership at Black Type include developing integrated marketing strategies for emerging sports brands and enhancing visitor experiences for entertainment venues through data-driven insights. His commitment to pushing the boundaries of digital marketing is evident in his advocacy for innovative techniques such as affiliate marketing and pay-per-click (PPC) advertising, which he employs to maximize ROI for his clients.
With a passion for fostering creativity and a keen eye for market trends, Steve Jaggard continues to shape the future of digital marketing, ensuring that Black Type remains at the forefront of industry advancements while delivering exceptional value to its clients.
