As the Managing Director for the Northeast Region of the CPG Sales Team at GroundTruth, Steve Glassbrenner plays a pivotal role in driving the company's success through innovative digital media strategies and robust sales management. With a focus on leveraging location-based technology, Steve leads a...
As the Managing Director for the Northeast Region of the CPG Sales Team at GroundTruth, Steve Glassbrenner plays a pivotal role in driving the company's success through innovative digital media strategies and robust sales management. With a focus on leveraging location-based technology, Steve leads a dynamic team of four talented professionals dedicated to delivering exceptional results for both clients and the organization. His expertise in integrated marketing and digital marketing allows him to craft tailored solutions that resonate with consumer behavior and enhance brand visibility.
Under Steve's leadership, the Northeast CPG Sales Team has embarked on several key projects that highlight GroundTruth's commitment to harnessing data-driven insights for effective media planning and outdoor advertising. By utilizing advanced analytics and creative direction, the team has successfully executed campaigns that not only meet but exceed client expectations, driving performance and ROI. Steve’s hands-on approach to management fosters a collaborative environment where team members are encouraged to innovate and explore new avenues for growth.
With a deep understanding of media buying and sponsorship strategies, Steve is adept at navigating the complexities of the advertising landscape, ensuring that GroundTruth remains at the forefront of the industry. His ability to blend traditional and digital marketing tactics positions the company as a leader in delivering impactful advertising solutions. As he continues to expand GroundTruth's footprint in the Northeast, Steve remains committed to empowering his team and clients alike, ensuring that they harness the full potential of location-based marketing to achieve their business goals.
