Stephen McIngvale serves as a Technical Consumer Insights & Sensory Specialist at Molson Coors Beverage Company, where he leverages over twenty years of experience to drive innovation and consumer satisfaction through structured research methodologies. His role is pivotal in bridging the gap between product development...
Stephen McIngvale serves as a Technical Consumer Insights & Sensory Specialist at Molson Coors Beverage Company, where he leverages over twenty years of experience to drive innovation and consumer satisfaction through structured research methodologies. His role is pivotal in bridging the gap between product development and consumer preferences, particularly in the context of new product launches both domestically and internationally. Stephen excels in designing and executing comprehensive qualitative and quantitative consumer research studies that not only align with project timelines and resource constraints but also mitigate risks, ensuring that the insights gathered are robust and actionable.
One of Stephen's key projects involved leading cross-functional teams in the exploration of flavor spaces for a new line of craft beers. His proficiency in experimental design and data analysis allowed him to develop screening approaches that facilitated objective exploration of prototypes, ultimately guiding the team toward flavors that resonate with target consumers. He is adept at presenting complex findings to diverse audiences, tailoring his communication style to meet the needs of technical, business, and senior leadership stakeholders. This ability to distill intricate data into clear, impactful insights is a hallmark of his expertise.
In addition to his technical skills, Stephen is known for his leadership in panel management and his deep understanding of consumer behavior, particularly in the beverage industry. His commitment to HACCP principles ensures that all research activities adhere to the highest safety and quality standards. As a project coordinator, he skillfully handles multiple priorities, driving projects to completion while maintaining a keen focus on consumer insights that inform strategic business decisions. Stephen McIngvale's blend of technical acumen and consumer-centric approach positions him as a vital asset in the ever-evolving landscape of the beverage industry.
