As the Founder and Fractional Chief Merchandising Officer at SMW Retail Consulting, Stephanie Whitman leverages over 13 years of diverse experience in the retail sector to drive transformative growth for brands across both Consumer Packaged Goods (CPG) and luxury markets. Her extensive expertise spans various...
As the Founder and Fractional Chief Merchandising Officer at SMW Retail Consulting, Stephanie Whitman leverages over 13 years of diverse experience in the retail sector to drive transformative growth for brands across both Consumer Packaged Goods (CPG) and luxury markets. Her extensive expertise spans various facets of retail, including brand leadership, merchandising, marketing, and operational efficiency. Stephanie has a knack for identifying whitespace opportunities that can be pivotal for brands looking to innovate and expand in today's competitive landscape.
At SMW Retail Consulting, Stephanie is dedicated to igniting retail success by crafting tailored strategies that align with each client's unique vision and market positioning. She excels in omnichannel growth, ensuring that brands not only reach their target audiences but also engage them effectively across multiple platforms. Her hands-on approach to product development and retail buying allows her to create compelling product assortments that resonate with consumers while driving profitability.
Key projects under her leadership have included launching seasonal collections for luxury footwear brands, optimizing supply chain operations for CPG companies, and developing comprehensive marketing campaigns that enhance brand identity and customer engagement. Stephanie's compassionate leadership style fosters collaboration and innovation, empowering teams to embrace challenges and pursue excellence. With a strong foundation in competitive analysis and operations management, she is adept at navigating the complexities of the retail environment, making her a valuable partner for brands aiming to thrive in a rapidly evolving marketplace.
