Stephanie Geisenberger is a seasoned professional with over 25 years of experience in Customer Relationship Management (CRM), Customer Marketing, and Digital Business Transformation. Currently serving as the Program Director Advisor at Shell's Salesforce Centre of Excellence, Stephanie plays a pivotal role in shaping and scoping...
Stephanie Geisenberger is a seasoned professional with over 25 years of experience in Customer Relationship Management (CRM), Customer Marketing, and Digital Business Transformation. Currently serving as the Program Director Advisor at Shell's Salesforce Centre of Excellence, Stephanie plays a pivotal role in shaping and scoping new demands on Salesforce for various Lines of Business within the organization. Her expertise lies in maximizing the value derived from Salesforce implementations, where she focuses on accelerating user adoption, fostering cross-business synergies, and developing a robust Product Management approach for Salesforce solutions.
In her current role, Stephanie leads the Salesforce Marketing Power Hour network, acting as a Subject Matter Expert (SME) for Shell's B2B business. This involves not only driving strategic marketing initiatives but also ensuring that the marketing operations align seamlessly with the broader business objectives. Her ability to manage multi-cultural teams and oversee complex IT deliveries has been instrumental in the successful execution of key projects that enhance customer engagement and streamline digital marketing strategies.
Stephanie's proficiency in change management and digital strategy positions her as a vital asset in Shell's ongoing digital transformation efforts. By leveraging her extensive knowledge in business transformation and IT strategy, she is adept at scoping, prioritizing, and owning critical business and IT deliveries that drive innovation and efficiency. Her commitment to fostering a collaborative environment ensures that all stakeholders are aligned and empowered to achieve common goals, ultimately enhancing Shell's customer-centric approach in an ever-evolving digital landscape.
