Stephanie Curtis serves as the Director of Marketing and Communication at Tower School, where she leverages her extensive expertise in strategic marketing to revitalize the institution's brand and enhance its community engagement. With a focus on brand strategy and digital marketing, Stephanie has successfully reversed...
Stephanie Curtis serves as the Director of Marketing and Communication at Tower School, where she leverages her extensive expertise in strategic marketing to revitalize the institution's brand and enhance its community engagement. With a focus on brand strategy and digital marketing, Stephanie has successfully reversed a multi-year decline in enrollment, demonstrating her ability to drive inquiries and support retention through innovative campaigns. Her strategic initiatives have not only increased visibility but also fostered a deeper connection with prospective families, ultimately impacting conversion rates positively.
One of her key projects involved the implementation of a comprehensive internal communications strategy that resulted in a remarkable 93% increase in engagement among faculty, staff, and students. This initiative underscored her commitment to nurturing relationships within the school community, ensuring that every voice is heard and valued. Additionally, Stephanie has played a pivotal role in promoting diversity, equity, inclusion, and belonging (DEIB) within Tower School, working collaboratively to create a more inclusive learning environment that reflects the diverse world in which we live.
Her skill set encompasses external and internal communications, communication design, and customer experience management, all of which she utilizes to craft compelling narratives that resonate with various stakeholders. Stephanie’s proficiency in graphic design and speech writing further enhances her ability to convey the school’s mission and values effectively. As a creative problem solver, she continuously seeks innovative solutions to elevate Tower School's brand presence, ensuring it remains a vibrant and welcoming community for all. Through her leadership, Stephanie is not only transforming the marketing landscape at Tower School but also setting a benchmark for excellence in educational marketing and communication.
