Stephanie Biesterveld serves as the Senior Director of Business Development at Trusted Influence, where she leverages her extensive 15 years of experience in the consumer packaged goods (CPG) sector to drive strategic growth initiatives. In her current role, Stephanie is instrumental in bridging the gap...
Stephanie Biesterveld serves as the Senior Director of Business Development at Trusted Influence, where she leverages her extensive 15 years of experience in the consumer packaged goods (CPG) sector to drive strategic growth initiatives. In her current role, Stephanie is instrumental in bridging the gap between innovative brands, creators, and retailers, fostering category innovation that propels market growth. Her deep expertise in sales management, analytics, and corporate planning allows her to navigate the complexities of the retail landscape effectively, ensuring that both established and emerging brands can thrive in a competitive environment.
At Trusted Influence, Stephanie leads key projects that focus on integrating private brands into the creator economy, utilizing her skills in market research and competitive analysis to identify emerging trends and consumer preferences. Her leadership in developing creative solutions not only enhances brand visibility but also strengthens partnerships with major retailers, including industry giants like Wal-Mart. By harnessing her knowledge of forecasting and retail management, she crafts data-driven strategies that optimize product placement and drive sales performance.
Stephanie's commitment to fostering collaboration among diverse stakeholders is evident in her approach to business development. She champions innovative concepts that resonate with consumers while ensuring that brands remain agile in an ever-evolving marketplace. As a thought leader in the FMCG sector, Stephanie Biesterveld continues to shape the future of retail and brand management, making a significant impact on the industry through her visionary leadership and strategic foresight.
