Stella Chen currently serves as the Director of Visual Merchandising for Lancôme at L'Oréal, where she leverages her extensive experience in creative solutions to elevate the brand's presence in key retail environments such as Sephora and Ulta. With a career spanning nearly two decades, Stella...
Stella Chen currently serves as the Director of Visual Merchandising for Lancôme at L'Oréal, where she leverages her extensive experience in creative solutions to elevate the brand's presence in key retail environments such as Sephora and Ulta. With a career spanning nearly two decades, Stella has honed her expertise in visual merchandising across a diverse range of categories, including beauty, personal care, and luxury goods. Her role involves the end-to-end management of design, development, and execution of permanent merchandising solutions that not only represent the luxury brand image of Lancôme but also enhance the customer experience.
Stella's key projects include the creation of innovative planograms and fixture designs that align with seasonal campaigns and holiday hallmarks, ensuring that each display resonates with the brand's aesthetic and messaging. Her proficiency in rendering, vector illustration, and corporate branding allows her to craft compelling presentations and specialty merchandising units that captivate consumers and drive sales. Additionally, her creative direction is instrumental in maintaining consistency across various touchpoints, reinforcing Lancôme's identity as a leader in the beauty industry.
Collaboration is at the heart of Stella's approach, as she works closely with cross-functional teams to ensure that every visual element aligns with marketing strategies and consumer insights. Her adeptness with tools like Adobe Photoshop and InDesign, combined with her strategic mindset, enables her to bring concepts to life that not only attract attention but also foster brand loyalty. As a seasoned professional, Stella Chen continues to push the boundaries of visual merchandising, making a significant impact on Lancôme's retail success and brand positioning in the competitive beauty landscape.
