Stacy Vautour Hanks serves as the Vice President of Global Digital Commerce at SureWerx, where she leverages her extensive experience in eCommerce to drive innovative strategies that enhance customer engagement and boost sales performance. With a rich background that spans various facets of the eCommerce...
Stacy Vautour Hanks serves as the Vice President of Global Digital Commerce at SureWerx, where she leverages her extensive experience in eCommerce to drive innovative strategies that enhance customer engagement and boost sales performance. With a rich background that spans various facets of the eCommerce landscape—including her tenure as a retailer at Amazon and a vendor at The Master Lock Company—Stacy brings a well-rounded perspective to her role. At SureWerx, a leading manufacturer of safety and PPE equipment, she is instrumental in shaping the digital go-to-market strategy across both B2B and customer-facing platforms, ensuring a seamless omni-channel experience that meets the diverse needs of their clientele.
Stacy's leadership extends to overseeing the Product Information Management (PIM) system, which is crucial for maintaining accurate and comprehensive product data across all digital touchpoints. Her commitment to fostering team development is evident in her infectious enthusiasm, which inspires her colleagues to consistently raise the bar in delivering exceptional customer experiences. By utilizing her skills in competitive analysis, market forecasting, and sales presentations, she effectively identifies growth opportunities and implements data-driven strategies that enhance SureWerx's market presence.
In an industry where safety and reliability are paramount, Stacy’s expertise in search engine optimization (SEO) and analytics plays a vital role in driving traffic and conversion rates on the company’s digital platforms. Her holistic approach to digital commerce not only strengthens the SureWerx brand but also positions the company as a leader in the safety equipment market, ultimately contributing to the overarching goal of delivering unparalleled value to customers worldwide.
