As the Senior Director of Marketing Analytics at Liquidity Services, Srikanta Rao plays a pivotal role in shaping the strategic direction of the company’s marketing initiatives through data-driven insights. Leading a talented team of analysts and data scientists, Srikanta harnesses the power of audience measurement...
As the Senior Director of Marketing Analytics at Liquidity Services, Srikanta Rao plays a pivotal role in shaping the strategic direction of the company’s marketing initiatives through data-driven insights. Leading a talented team of analysts and data scientists, Srikanta harnesses the power of audience measurement and competitive intelligence to optimize the performance of the world’s largest B2B e-commerce marketplace for surplus assets. His extensive experience, spanning over 18 years, has equipped him with a profound understanding of platform analytics and audience segmentation, enabling him to deliver actionable customer insights that drive retention and engagement.
Under Srikanta's leadership, key projects have focused on enhancing subscription analytics and developing robust data warehousing solutions that empower stakeholders with real-time analytics. His commitment to sustainability is reflected in Liquidity Services' mission to extend the life of assets and minimize environmental impact, as he leverages analytics to support clients in reducing waste and carbon emissions. By employing sophisticated return on investment analysis techniques, Srikanta ensures that marketing strategies are not only effective but also aligned with the company’s sustainability goals.
Srikanta's expertise in management and analytics positions him as a thought leader in the industry, where he continuously seeks innovative ways to improve customer experience and operational efficiency. His ability to translate complex data into strategic insights has been instrumental in driving growth and fostering a culture of data-driven decision-making within Liquidity Services. As the company continues to evolve, Srikanta remains dedicated to leveraging analytics to unlock new opportunities and enhance the value proposition for clients in the surplus asset marketplace.
