Sri Reddy serves as the Director of Engineering for Ads Core Machine Learning at Meta, where he spearheads the Ads Personalization organization. With a robust background in machine learning engineering, Sri has been instrumental in driving state-of-the-art (SOTA) ML solutions that enhance user engagement and...
Sri Reddy serves as the Director of Engineering for Ads Core Machine Learning at Meta, where he spearheads the Ads Personalization organization. With a robust background in machine learning engineering, Sri has been instrumental in driving state-of-the-art (SOTA) ML solutions that enhance user engagement and optimize ad performance across the platform. His team specializes in advanced techniques such as learning from sequences, user modeling, and content and intent understanding, which are pivotal in refining the personalization of ads ranking. By leveraging representation learning and enhancing ML efficiency, Sri's group is at the forefront of developing innovative technologies that not only improve user experience but also deliver significant business impact.
Prior to his role at Meta, Sri honed his expertise at leading tech giants like Uber and Google, where he focused on Maps Search and Personalization and Search Ranking Personalization, respectively. His experience at Yahoo in content recommendation systems further solidified his understanding of complex data-driven environments. Throughout his career, Sri has built and led high-performing machine learning organizations that have consistently delivered strategic technical capabilities, driving outsized business outcomes.
Currently, he is actively hiring senior machine learning scientists, engineers, and senior managers to expand his team's capabilities. With a deep understanding of information retrieval, natural language processing, and big data analytics, Sri Reddy is committed to fostering a culture of innovation and excellence in machine learning, ensuring that Meta remains a leader in personalized advertising solutions.
