Spencer Helm currently serves as the Vice President of Performance Media, Search & Social at KINESSO, where he leverages his extensive expertise in digital media and analytics to drive impactful marketing strategies across various sectors. With a focus on real-time auction environments, Spencer leads a...
Spencer Helm currently serves as the Vice President of Performance Media, Search & Social at KINESSO, where he leverages his extensive expertise in digital media and analytics to drive impactful marketing strategies across various sectors. With a focus on real-time auction environments, Spencer leads a dynamic team dedicated to optimizing performance media campaigns that deliver measurable results. His role encompasses overseeing search initiatives for Amazon and managing West Coast accounts, where he employs a data-driven approach to enhance visibility and engagement in highly competitive markets.
Spencer's diverse experience spans multiple verticals, including travel, automotive, direct-to-consumer retail, consumer electronics, franchise businesses, entertainment, and healthcare. This breadth of knowledge allows him to craft tailored strategies that resonate with target audiences while maximizing return on investment. His proficiency in social media marketing, SEM, and online advertising is complemented by a strong foundation in integrated marketing, enabling him to create cohesive campaigns that effectively bridge various digital channels.
Key projects under Spencer's leadership include innovative e-commerce optimization initiatives and advanced retargeting strategies that have significantly improved client performance metrics. His adeptness in Facebook advertising and online marketing further enhances his ability to navigate the complexities of the digital landscape. As a thought leader in the industry, Spencer Helm continues to push the boundaries of performance media, driving growth and success for KINESSO and its clients in an ever-evolving digital world.
