Sourav Chakravarty is a dynamic Brand Manager at Flipkart, where he leverages his diverse expertise in brand management to drive impactful marketing strategies within the fast-paced e-commerce landscape. With a robust background of four years—two years in the FMCG sector and another two in IT—Sourav...
Sourav Chakravarty is a dynamic Brand Manager at Flipkart, where he leverages his diverse expertise in brand management to drive impactful marketing strategies within the fast-paced e-commerce landscape. With a robust background of four years—two years in the FMCG sector and another two in IT—Sourav has honed his skills in developing and executing comprehensive communication campaigns that resonate with target audiences. As the Brand Lead for the Himalaya Facewash Range, which accounts for a significant 25% of the company's revenue with an impressive annual turnover of approximately 800 crore INR (~96 million USD), he plays a pivotal role in shaping the brand's market presence.
Sourav's responsibilities encompass end-to-end management of all Above The Line (ATL) and Below The Line (BTL) initiatives, ensuring cohesive brand communication across multiple platforms, including television, digital media, social channels, and outdoor advertising. His strategic approach to thematic campaign development has not only elevated brand visibility but also fostered deeper consumer engagement. With a keen eye for detail and a strong foundation in communications strategy, he effectively allocates and manages marketing budgets to maximize ROI.
An alumnus of Xavier Institute of Management, Bhubaneswar (XIMB), Sourav combines his academic prowess with practical insights to drive business objectives and deliver measurable results. His technical skills in Java, SQL, and Unix, alongside proficiency in Microsoft Office and HTML, further enhance his ability to analyze market trends and consumer behavior, ensuring that the Himalaya Facewash Range remains a leader in the competitive beauty and personal care segment. Through his innovative mindset and passion for brand storytelling, Sourav continues to make significant strides in the realm of brand management at Flipkart.
