Sourabh Ahuja is a seasoned Product and Growth professional with over nine years of experience in both B2B SaaS and B2C product landscapes. Currently serving as a Group Product Manager at Apollo.io, a dynamic sales-tech SaaS startup, Sourabh has played a pivotal role in shaping...
Sourabh Ahuja is a seasoned Product and Growth professional with over nine years of experience in both B2B SaaS and B2C product landscapes. Currently serving as a Group Product Manager at Apollo.io, a dynamic sales-tech SaaS startup, Sourabh has played a pivotal role in shaping the company’s growth trajectory since joining as their first Growth Product Manager three years ago. In his current position, he oversees critical teams focused on Activation, Monetization, Expansion, and Settings, driving initiatives that enhance user engagement and optimize revenue streams.
Sourabh's expertise lies in data-driven decision-making, where he leverages advanced analytics tools such as Amplitude to derive actionable insights that inform product strategies. His hands-on approach as an individual contributor (IC) on the Activation team allows him to directly influence user experience (UX) and streamline onboarding processes, ensuring that new users quickly realize the value of Apollo.io's offerings. His commitment to understanding customer insights through rigorous UX research and data analysis has been instrumental in refining product features that resonate with users and boost retention rates.
Under his leadership, Apollo.io has successfully launched key projects that have significantly improved user activation metrics and monetization strategies. Sourabh’s proficiency in growth marketing and product marketing further complements his role, enabling him to align product development with market demands effectively. As a forward-thinking leader, he continues to drive innovation and foster a culture of experimentation, positioning Apollo.io as a leader in the sales-tech space.
