Sophie Sieck currently serves as the Director of Strategic Communications at NBCUniversal, where she leads the Tech & Product Communications for Peacock, the company’s flagship streaming service. With over a decade of experience in integrated communications, Sophie has honed her expertise in navigating the complexities...
Sophie Sieck currently serves as the Director of Strategic Communications at NBCUniversal, where she leads the Tech & Product Communications for Peacock, the company’s flagship streaming service. With over a decade of experience in integrated communications, Sophie has honed her expertise in navigating the complexities of digital conversations, enabling brands to effectively engage with their audiences in an increasingly online world. Her strategic approach is rooted in a deep understanding of the nuances of social media dynamics, allowing her to craft compelling narratives that resonate across various platforms.
At NBCUniversal, Sophie spearheads key projects that bridge the gap between technology and audience engagement. She is instrumental in developing and executing communication strategies that highlight Peacock’s innovative features and content offerings, ensuring that the brand remains top-of-mind in a competitive streaming landscape. Her proficiency in crafting press releases and marketing communications, combined with her skills in content strategy and executive-level communication, positions her as a vital asset in shaping the public perception of Peacock.
Sophie’s ability to lead cross-functional teams and her fluency in Spanish further enhance her effectiveness in reaching diverse audiences. Whether she’s delivering impactful presentations or leveraging tools like HootSuite and Instagram for strategic outreach, Sophie is dedicated to elevating the conversation around NBCUniversal’s products. Her passion for storytelling and her keen insight into digital trends continue to drive her success, making her a prominent figure in the realm of strategic communications within the entertainment industry.
