Sophie Paget serves as the Havaianas Marketing & Trade Execution Manager for the UK & Ireland, bringing over 20 years of extensive experience in fashion, sports, lifestyle, and events marketing to her role. In this dynamic position, Sophie is at the forefront of managing a...
Sophie Paget serves as the Havaianas Marketing & Trade Execution Manager for the UK & Ireland, bringing over 20 years of extensive experience in fashion, sports, lifestyle, and events marketing to her role. In this dynamic position, Sophie is at the forefront of managing a newly established department dedicated to enhancing the brand's positioning and visibility at the point of sale across various channels and territories. Her expertise in developing annual marketing strategies is pivotal in crafting seasonal campaigns that resonate with consumers and drive sales.
Sophie excels in brand positioning and partnerships, leveraging her extensive network to forge strategic alliances that amplify Havaianas' presence in the competitive market. Her proficiency in trade and retail marketing ensures that the brand not only captures attention but also converts interest into sales through effective execution at retail locations. Additionally, her skills in event planning and management enable her to create engaging experiences that connect consumers with the Havaianas lifestyle, further solidifying brand loyalty.
With a keen focus on PR and communications, Sophie adeptly manages media relations and oversees media planning and spend to maximize exposure. Her commitment to website and social media development has led to significant growth in Havaianas' online presence, allowing the brand to engage with a broader audience. As she navigates the challenges of the ever-evolving retail landscape, Sophie continues to drive innovation and creativity, ensuring that Havaianas remains a leader in the lifestyle footwear market.
