Sophia Taddie currently serves as a Director at Beautycounter, where she plays a pivotal role in driving the company’s mission of promoting ethical and sustainable beauty products. With her keen attention to detail and collaborative spirit, Sophia has successfully trained and equipped a dynamic team...
Sophia Taddie currently serves as a Director at Beautycounter, where she plays a pivotal role in driving the company’s mission of promoting ethical and sustainable beauty products. With her keen attention to detail and collaborative spirit, Sophia has successfully trained and equipped a dynamic team of sales representatives, empowering them to set and achieve weekly goals. Her leadership extends beyond mere training; she conducts monthly calls that not only educate her team on Beautycounter’s core values but also inspire them to embrace the brand’s commitment to transparency and safety in beauty.
Sophia’s expertise in social media marketing is a cornerstone of her approach, as she harnesses the power of platforms like Instagram and Facebook to amplify Beautycounter’s message. By creating compelling graphics and engaging content, she has effectively driven brand awareness and customer engagement, contributing to impressive sales figures—over $11,000 in direct sales alone. Her passion for influencer marketing further enhances Beautycounter’s outreach, as she collaborates with like-minded individuals to create authentic connections with potential customers.
In addition to her marketing acumen, Sophia is proficient in project management and email marketing, utilizing tools like Klaviyo and Shopify to streamline operations and enhance customer experiences. Her strong verbal and written communication skills enable her to articulate the brand’s vision clearly, fostering a culture of transparency and trust. As a dedicated advocate for ethical and sustainable fashion, Sophia is not just shaping the future of Beautycounter but also influencing the broader beauty industry to prioritize integrity and responsibility.
