Sonya Luttrell is a seasoned professional with over 20 years of experience in business management and retail merchandising, currently serving as a Control Merchandiser at Enthuse Marketing Group, LLC. In her pivotal role, Sonya collaborates closely with Diageo Retail to manage and optimize merchandising strategies...
Sonya Luttrell is a seasoned professional with over 20 years of experience in business management and retail merchandising, currently serving as a Control Merchandiser at Enthuse Marketing Group, LLC. In her pivotal role, Sonya collaborates closely with Diageo Retail to manage and optimize merchandising strategies across the North Mississippi territory. Her extensive background in account management and analytical skills enables her to effectively assess market trends, consumer behavior, and sales performance, ensuring that product placements align with both brand objectives and customer expectations.
At Enthuse Marketing Group, Sonya is instrumental in planning and executing promotional events that enhance brand visibility and drive sales. Her expertise in financial analysis allows her to develop budgets and forecasts that support strategic decision-making, while her strong customer service skills ensure that client relationships are nurtured and maintained. Sonya's ability to teach and mentor team members further amplifies her impact, fostering a culture of continuous improvement and professional development within her team.
Key projects under Sonya's leadership have included the rollout of innovative merchandising displays and the implementation of data-driven strategies to boost product engagement. Her public speaking skills have also positioned her as a thought leader in the industry, where she shares insights on effective merchandising practices at various retail conferences. With a bachelor's degree in organizational leadership, Sonya combines her academic knowledge with practical experience, making her a valuable asset to Enthuse Marketing Group and the broader retail landscape.
