Sonya Balsara is currently making significant strides as a Junior Associate at MJ Lilly Associates LLC, where her unique blend of artistic talent and analytical skills is proving invaluable in the entertainment and healthcare sectors. With a robust background as a working actress and a...
Sonya Balsara is currently making significant strides as a Junior Associate at MJ Lilly Associates LLC, where her unique blend of artistic talent and analytical skills is proving invaluable in the entertainment and healthcare sectors. With a robust background as a working actress and a solid foundation in Drama from New York University, Sonya leverages her expertise in communication and leadership to excel in her role. Her responsibilities include conducting in-depth secondary research for client assignments, where she meticulously gathers intelligence on companies within the cancer diagnosis space. This competitive analysis not only informs strategic decisions but also supports the firm’s mission to enhance client visibility and impact in the healthcare landscape.
In addition to her research capabilities, Sonya provides essential project management support, utilizing her proficiency in Microsoft Office and Google Suite to create detailed Excel spreadsheets that monitor project progress and ensure timely deliverables. Her organizational skills shine through in her ability to manage multiple projects simultaneously while maintaining a keen eye for detail. Furthermore, Sonya's experience in public relations is evident in her creation of comprehensive publications and press lists, where she identifies key media outlets to amplify client messaging and outreach efforts.
Sonya's diverse skill set, which includes public speaking, event planning, and social media management, allows her to contribute to various initiatives within the firm. Her passion for storytelling, honed through her acting career, enriches her approach to client engagement and strategic communication. As she continues to grow in her role at MJ Lilly Associates, Sonya Balsara is poised to make a meaningful impact, bridging the gap between the arts and healthcare through innovative solutions and compelling narratives.
