Sondra Hadden serves as the Senior Director of Audience Growth Marketing & Retention at Industry Dive, where she plays a pivotal role in shaping the company’s digital marketing strategies to drive subscriber growth and enhance audience engagement across its extensive portfolio of nearly 30 digital...
Sondra Hadden serves as the Senior Director of Audience Growth Marketing & Retention at Industry Dive, where she plays a pivotal role in shaping the company’s digital marketing strategies to drive subscriber growth and enhance audience engagement across its extensive portfolio of nearly 30 digital publications. With a keen focus on B2B media, Sondra expertly manages both paid media and organic channels, ensuring that Industry Dive reaches over 12 million readers across 25 diverse industries. Her expertise in audience development is complemented by her proficiency in analytics, allowing her to analyze key performance indicators (KPIs) and metrics to uncover new opportunities for editorial initiatives and optimize marketing efforts.
Sondra's current projects include spearheading innovative marketing campaigns that leverage content marketing and social media advertising to foster deeper connections with subscribers. By collaborating closely with editorial, product, design, and sales teams, she ensures a cohesive approach to audience growth that aligns with Industry Dive's overarching goals. Her experience in demand and lead generation, coupled with her skills in marketing automation and vendor management, enables her to implement effective strategies that not only attract new subscribers but also enhance retention rates.
In addition to her hands-on work, Sondra is a sought-after speaker at industry events, where she shares her insights on analytics, social media strategies, and content marketing best practices. Her ability to communicate complex marketing concepts in an accessible manner has made her a valuable resource for peers and aspiring marketers alike. Through her leadership, Sondra continues to drive impactful results that position Industry Dive as a leader in the B2B media landscape.
