Son Le currently serves as the Head of Product at Lazada Group, where he leverages his unique blend of technical acumen and business insight to drive innovative solutions in the rapidly evolving e-commerce landscape. With a strong focus on user experience, Son has successfully managed...
Son Le currently serves as the Head of Product at Lazada Group, where he leverages his unique blend of technical acumen and business insight to drive innovative solutions in the rapidly evolving e-commerce landscape. With a strong focus on user experience, Son has successfully managed and operated critical systems including the Lazada site, BOB, OMS, and SC since their inception. His leadership has been instrumental in the execution of major online campaigns, notably the Online Revolution and Lazada Birthday campaign, which are among the largest e-commerce events in Vietnam, attracting millions of users and significantly boosting revenue.
Son's expertise extends beyond campaign management; he is adept at analyzing market trends and identifying opportunities for growth. His strategic approach to product development ensures that new features are not only aligned with user needs but also tailored to the local market, maximizing engagement and satisfaction. His commitment to fostering a high-performing team is evident in his recruitment and coaching efforts, where he emphasizes a culture of collaboration and continuous improvement.
With a proven track record in project management and analytics, Son excels in navigating the complexities of e-commerce operations. His proficiency in Scrum methodologies enhances his ability to deliver projects efficiently while maintaining a focus on quality and user-centric design. As he continues to innovate at Lazada Group, Son remains dedicated to driving the company’s vision forward, ensuring that it remains a leader in the competitive online marketplace.
