As the Creative Director at Boulevard Park Agency, Somer Loen leverages over a decade of experience to lead a dynamic team in crafting innovative digital products that resonate with users across diverse sectors, including technology, gaming, education, and social impact. Somer’s expertise in user experience...
As the Creative Director at Boulevard Park Agency, Somer Loen leverages over a decade of experience to lead a dynamic team in crafting innovative digital products that resonate with users across diverse sectors, including technology, gaming, education, and social impact. Somer’s expertise in user experience (UX) and user interface (UI) design is complemented by a strong foundation in human-centered design principles, allowing her to create engaging and accessible digital experiences that prioritize the needs and preferences of end-users.
Currently, Somer is spearheading key projects that focus on website and app user research, ensuring that every design decision is informed by thorough insights into user behavior and expectations. Her role also involves developing comprehensive user experience guides that serve as valuable resources for clients, enhancing their understanding of best practices in digital design. Additionally, Somer is committed to service design improvements, working collaboratively with stakeholders to streamline processes and elevate the overall user journey.
Somer's proficiency in tools such as Figma, Adobe Creative Suite, and After Effects enables her to bring concepts to life through compelling animations and storyboarding, further enriching the user experience. Her passion for branding and identity ensures that each project not only meets functional requirements but also aligns with the client's vision and values. As a digital product consultant, Somer is dedicated to fostering collaboration and innovation, driving the agency's mission to deliver exceptional digital solutions that make a meaningful impact in the industries they serve.
