Skylar Zilka serves as the Marketing Communications Specialist at Church of the Cross, where she leverages her expertise in nonprofit marketing to amplify the church's mission and engage its community. With a focus on storytelling and creative writing, Skylar crafts compelling weekly emails that resonate...
Skylar Zilka serves as the Marketing Communications Specialist at Church of the Cross, where she leverages her expertise in nonprofit marketing to amplify the church's mission and engage its community. With a focus on storytelling and creative writing, Skylar crafts compelling weekly emails that resonate with 260 subscribers, achieving an impressive average click-through rate of 10%. Her ability to connect with the audience not only fosters community engagement but also encourages donations, helping the church to thrive in its mission-driven initiatives.
In her role, Skylar is responsible for creating and managing digital content that enhances the church's online presence. She utilizes her skills in SEO copywriting and market research to ensure that the content is not only engaging but also optimized for search engines, increasing visibility and outreach. Additionally, her proficiency in Canva allows her to design eye-catching graphics and handouts for various church events, making them more appealing and accessible to the community.
Skylar's organizational skills and attention to detail enable her to juggle multiple projects seamlessly, ensuring that all marketing efforts align with the church's goals. By integrating her knowledge of content marketing with her passion for making a difference, she helps Church of the Cross build a strong, connected community that shares in its mission. Whether through thoughtful email campaigns or visually striking event materials, Skylar Zilka is dedicated to transforming the way nonprofits communicate and engage with their supporters.
