Sky Song is a dynamic U.S.-educated entrepreneur and Co-Founder of ChinaAndWorld, where he leverages over a decade of multifaceted experience in managing growth and execution across various sectors. His academic background, which includes an MBA from INSEAD, complements his extensive professional journey with industry giants...
Sky Song is a dynamic U.S.-educated entrepreneur and Co-Founder of ChinaAndWorld, where he leverages over a decade of multifaceted experience in managing growth and execution across various sectors. His academic background, which includes an MBA from INSEAD, complements his extensive professional journey with industry giants like Alibaba and SANY. At ChinaAndWorld, Sky plays a pivotal role in bridging the gap between politics, marketing, and technology, focusing on innovative strategies that drive business success in the rapidly evolving global marketplace.
One of Sky's notable achievements includes managing an impressive US$4 billion in advertisement spending for high-profile clients such as DJI, Shein, and Temu. His strategic acumen was instrumental in propelling a clothing direct-to-consumer (DTC) giant to achieve a remarkable 15-fold growth in gross merchandise volume (GMV) within just two months, translating to approximately US$100 million in annual sales. Additionally, he successfully transformed a diamond B2B dealer into a DTC powerhouse, enhancing operational efficiency by 20 times with an average order value (AOV) of $5,000.
Sky's expertise extends beyond mere numbers; he has consistently delivered top-tier results, achieving top 3 organic rankings, an extraordinary 800% return on ad spend (ROAS), and a 150% increase in AOV, alongside a fivefold improvement in customer retention for various projects. His diverse skill set encompasses research, corporate development, compliance, and media production, making him a valuable asset in navigating the complexities of modern business landscapes. As he continues to drive innovation at ChinaAndWorld, Sky remains committed to exploring the intersections of technology and politics, ensuring that his ventures not only thrive but also contribute positively to the global economy.
