Sivaram Kanthimathinathan serves as the Head of Marketing at Tredence Inc., where he leverages his extensive expertise in B2B marketing to drive revenue growth and enhance brand resilience for the company. With a focus on harnessing the power of data analytics and AI, Sivaram is...
Sivaram Kanthimathinathan serves as the Head of Marketing at Tredence Inc., where he leverages his extensive expertise in B2B marketing to drive revenue growth and enhance brand resilience for the company. With a focus on harnessing the power of data analytics and AI, Sivaram is instrumental in crafting innovative marketing strategies that resonate with global brands. His role involves orchestrating complex marketing initiatives that integrate business analytics, data science, and software engineering, ensuring that Tredence's clients can fully realize the value of their data.
One of the standout aspects of Sivaram's career is his proficiency in growth hacking for B2B businesses. He has successfully implemented demand generation strategies through the influencer ecosystem, engaging advisors and analysts to drive large deal references and create data-powered demand campaigns. His expertise in Account-Based Marketing (ABM) has allowed Tredence to tailor its outreach and messaging to specific high-value accounts, significantly enhancing conversion rates and fostering long-term client relationships.
In addition to his growth hacking initiatives, Sivaram excels in team management and strategic planning, ensuring that his marketing team operates cohesively and effectively. His skills in CRM, email marketing, and business analysis enable him to optimize campaigns and measure their impact on revenue generation. By combining these capabilities with a deep understanding of market trends and customer needs, Sivaram is not only shaping the marketing landscape at Tredence but also setting new benchmarks for success in the B2B sector.
