Sitanun Kuntanarumitkul serves as the Head of Marketing for Yves Rocher Thailand, where she expertly oversees the marketing strategies for two prominent cosmetic brands: Yves Rocher and Flormar. With a robust background in international management and retail marketing, Sitanun is adept at navigating the complexities...
Sitanun Kuntanarumitkul serves as the Head of Marketing for Yves Rocher Thailand, where she expertly oversees the marketing strategies for two prominent cosmetic brands: Yves Rocher and Flormar. With a robust background in international management and retail marketing, Sitanun is adept at navigating the complexities of the beauty industry, leveraging her extensive experience in cosmetics, sportswear, and advertising. Since the successful launch of Flormar in April 2014, she has been instrumental in developing brand awareness and crafting innovative brand strategies that resonate with consumers.
In her current role, Sitanun is responsible for all operational marketing and merchandising aspects, ensuring that both brands maintain a strong market presence and competitive edge. Her expertise in trade marketing and marketing communications allows her to create impactful campaigns that not only elevate brand visibility but also enhance customer engagement. By employing a data-driven approach to market planning and consumer insights, she effectively tailors marketing initiatives to meet the evolving needs of the beauty market.
Sitanun's strategic vision is complemented by her skills in product marketing and fragrance development, enabling her to launch and promote products that align with consumer trends and preferences. Her commitment to excellence in the beauty industry is evident in her ability to foster brand loyalty and drive sales growth, making her a key player in Yves Rocher Thailand's ongoing success. Through her leadership, Sitanun continues to shape the future of both brands, ensuring they remain at the forefront of the cosmetics landscape in Thailand.
