As a Principal Engineer at Amazon, Sisu Xi plays a pivotal role in shaping the future of the Amazon Publisher Monetization team within Amazon Ads. With a strong focus on backend platform development, Sisu is dedicated to enhancing the efficiency and effectiveness of ad serving...
As a Principal Engineer at Amazon, Sisu Xi plays a pivotal role in shaping the future of the Amazon Publisher Monetization team within Amazon Ads. With a strong focus on backend platform development, Sisu is dedicated to enhancing the efficiency and effectiveness of ad serving infrastructure, which is crucial for empowering Amazon Business Ads publishers. His recent initiatives have led to a remarkable reduction in signal onboarding development time from 125 weeks to just 15 weeks, a transformative change that enables the rapid execution of multiple critical projects within the organization.
Sisu's expertise spans a wide array of technical domains, including algorithms, software design, and developer velocity improvement. He has successfully championed programs aimed at enhancing developer productivity, ensuring that teams can innovate and deliver high-quality features at an accelerated pace. His work on ads safety and trust underscores his commitment to creating a secure and reliable advertising ecosystem, which is essential for maintaining user confidence and regulatory compliance.
In addition to his technical acumen in languages such as C, Python, and SQL, Sisu leverages his strong background in computer science to navigate complex challenges and drive cross-organizational collaboration among over 200 stakeholders. His ability to harmonize diverse teams and foster a culture of innovation is instrumental in revamping the ads serving flow, ultimately leading to improved performance and user experience. As Sisu continues to push the boundaries of what’s possible in ad technology, his contributions are not only shaping the future of Amazon Ads but also setting new industry standards for backend platform development.
