Simone Kier is a seasoned professional with over 20 years of expertise in Product Marketing, Growth, and Branding, currently serving as the Head of Growth (Global) at Athyna. With a robust background in global B2C corporations such as Reckitt, Avon, Mary Kay, and Colgate, Simone...
Simone Kier is a seasoned professional with over 20 years of expertise in Product Marketing, Growth, and Branding, currently serving as the Head of Growth (Global) at Athyna. With a robust background in global B2C corporations such as Reckitt, Avon, Mary Kay, and Colgate, Simone has honed her skills in navigating complex matrix structures, effectively leading teams and managing businesses across local, regional, and global landscapes. Her strategic vision and leadership have been pivotal in structuring and spearheading the Growth and Marketing department at Athyna, where she drives innovative strategies for business expansion.
Under Simone's guidance, Athyna has successfully diversified its lead generation channels, integrating modern approaches such as B2B influencers—specifically targeting content creators for startup founders—alongside traditional outbound methods. This multifaceted approach not only enhances brand visibility but also fosters meaningful connections with potential clients. Additionally, Simone initiated the Lead Source Attribution process, implementing UTM and URL tracking through seamless integrations, which has significantly improved the company's data analysis capabilities and customer insights.
Her profound understanding of digital marketing strategies, combined with her expertise in direct sales and team leadership, positions Simone as a key driver of growth at Athyna. She is adept at leveraging her skills in Microsoft Excel and other digital marketing tools to analyze market trends and consumer behavior, ensuring that the company remains competitive in an ever-evolving landscape. With a commitment to fostering a culture of innovation and collaboration, Simone continues to lead Athyna towards new heights of success in the global market.
