Silvia Tricca currently serves as the Retail Manager for Travel Retail North America, South East Region, and Cruise Lines at Shiseido, where she leverages her extensive expertise in sales management and business development to drive significant growth in the luxury cosmetics and fragrance sectors. With...
Silvia Tricca currently serves as the Retail Manager for Travel Retail North America, South East Region, and Cruise Lines at Shiseido, where she leverages her extensive expertise in sales management and business development to drive significant growth in the luxury cosmetics and fragrance sectors. With a results-driven approach, Silvia is responsible for developing sell-out figures by supervising a dedicated team of salespeople and ensuring the effective implementation of merchandising and promotional guidelines for Shiseido’s prestigious brands. Her keen eye for market trends allows her to identify optimal product assortments that resonate with consumer demand, while her strategic insights facilitate opportunities for expanding brand presence in both existing and new retail doors.
Silvia’s role requires a deep understanding of international trade dynamics and logistics management, enabling her to navigate the complexities of the travel retail environment. She excels in fostering cross-functional collaboration, building strong relationships with stakeholders, and promoting synergy across global units to enhance sales performance. Her negotiation skills and operational acumen are pivotal in executing business expansion initiatives that align with Shiseido’s vision for growth in the competitive luxury market. As a detail-oriented professional, Silvia is committed to driving comprehensive sales strategies that not only meet but exceed targets, positioning Shiseido as a leader in the travel retail landscape. Through her innovative approach and dedication to excellence, she continues to shape the future of luxury retail in North America and beyond.
