Siggi Odds is a distinguished Design Director with a rich background in multidisciplinary design and art direction, operating at the intersection of creativity and strategy between Reykjavík, Iceland, and New York City. Currently at the helm of design at JKR New York, Siggi spearheads innovative...
Siggi Odds is a distinguished Design Director with a rich background in multidisciplinary design and art direction, operating at the intersection of creativity and strategy between Reykjavík, Iceland, and New York City. Currently at the helm of design at JKR New York, Siggi spearheads innovative branding and identity projects that resonate on both local and international stages. His expertise in visual identity design is complemented by a keen understanding of client needs, allowing him to craft compelling narratives that elevate brands across diverse industries.
Over the past few years, Siggi has honed his focus on identity design, collaborating closely with clients to create cohesive and impactful brand experiences. His portfolio boasts international award-winning projects for notable clients such as The Westfjords Healthcare Institution and Body Vodka, as well as contributions to cultural entities like The Icelandic Social Democratic Party and Design Forum Finland. Siggi’s work is characterized by a meticulous attention to detail and a passion for storytelling, which is evident in his award-winning illustration and lettering projects for esteemed brands like Adobe and The New Yorker.
In addition to his design leadership, Siggi excels in team collaboration, fostering an environment where creativity thrives. His proficiency in tools such as Adobe Creative Suite and Adobe InDesign CC, combined with his skills in interactive and web design, positions him as a versatile leader in the design community. As he continues to push the boundaries of branding and identity design, Siggi Odds remains a pivotal figure in shaping the visual landscape of contemporary design, bridging the gap between artistic vision and strategic execution.
