Shruti Kaushik is an innovative Senior Marketing Manager at Ralph Lauren, where she expertly navigates the complexities of a $500M+ business across 14 diverse markets in the EMEA region. With a robust background in international multi-market strategy and customer experience, Shruti has successfully developed and...
Shruti Kaushik is an innovative Senior Marketing Manager at Ralph Lauren, where she expertly navigates the complexities of a $500M+ business across 14 diverse markets in the EMEA region. With a robust background in international multi-market strategy and customer experience, Shruti has successfully developed and executed dynamic 360-degree marketing strategies that resonate with consumers across Europe, Asia, and Emerging Markets. Her role encompasses full channel ownership, allowing her to lead brand and performance activities for Ralph Lauren's extensive lifestyle portfolio, which includes prestigious lines such as Purple Label, Double RL, and Polo Ralph Lauren.
Shruti's expertise in brand management and retail dynamics is complemented by her ability to forge impactful partnerships with both internal and external stakeholders. She excels in agency relationship management and vendor management, ensuring that marketing initiatives are not only creative but also strategically aligned with the brand's vision. Her strong understanding of consumer behavior enables her to craft compelling narratives that engage target audiences, driving brand loyalty and sales growth.
Key projects under her leadership have included the launch of innovative marketing campaigns that leverage CRM insights to enhance customer engagement and retention. By building and influencing cross-functional teams, Shruti fosters a collaborative environment that encourages creative strategy development, ultimately positioning Ralph Lauren as a leader in the competitive fashion landscape. Her commitment to excellence and her strategic acumen make her a valuable asset to the Ralph Lauren team, as she continues to elevate the brand's presence and performance across the EMEA region.
