As the Director of Product Marketing at iPipeline, Shruti Bist plays a pivotal role in shaping the company's approach to the rapidly evolving insuretech landscape. With a keen focus on market transformation, Shruti leads the development and execution of comprehensive go-to-market strategies for iPipeline's diverse...
As the Director of Product Marketing at iPipeline, Shruti Bist plays a pivotal role in shaping the company's approach to the rapidly evolving insuretech landscape. With a keen focus on market transformation, Shruti leads the development and execution of comprehensive go-to-market strategies for iPipeline's diverse product portfolio. Her expertise in consumer marketing and strategic communications enables her to effectively manage timelines, communications, training, and campaigns, ensuring that every new product and feature launch is not only successful but also resonates deeply with the target audience.
Shruti's collaborative spirit shines through as she works closely with cross-functional teams, including product development, sales, and customer success, to create impactful sales enablement materials. By producing compelling client stories, engaging webinars, informative datasheets, and dynamic demo videos, she ensures that the messaging around iPipeline's offerings is sharp and differentiated in a competitive market. Her ability to harness customer relationship management (CRM) tools enhances the effectiveness of these initiatives, allowing for a more personalized approach to client engagement.
In her role, Shruti also emphasizes the importance of measuring success through key performance indicators (KPIs), enabling her team to refine strategies continuously based on real-time feedback and market insights. With a strong foundation in public relations and communication, she is adept at presenting complex concepts in an accessible manner, ensuring that stakeholders at all levels understand the value proposition of iPipeline's innovative solutions. Through her leadership, Shruti is not only driving product success but also contributing to the broader narrative of transformation within the insuretech industry.
