Shruthi Rajegowda serves as the Director of Product Management for Guest Engagements Marketing at Target, where she leverages over 15 years of extensive experience in the realms of Retail, eCommerce, and FinTech to spearhead transformative data solutions. In her current role, Shruthi is at the...
Shruthi Rajegowda serves as the Director of Product Management for Guest Engagements Marketing at Target, where she leverages over 15 years of extensive experience in the realms of Retail, eCommerce, and FinTech to spearhead transformative data solutions. In her current role, Shruthi is at the forefront of managing a comprehensive portfolio that encompasses enterprise guest data, advanced AI models, and cutting-edge marketing technology products. Her strategic vision ensures the delivery of a centralized, certified, and reliable single source of truth, which is pivotal in crafting a unified 360-degree view of guests. This holistic perspective enables Target to drive personalized and relevant content, ultimately deepening guest engagement and fostering loyalty.
Shruthi’s leadership is characterized by her ability to elevate product maturity and define clear pathways for innovation. She is adept at executing business process improvements that streamline operations and enhance user experiences. By harnessing her strong communication skills and strategic acumen, she collaborates cross-functionally to align marketing strategies with overarching business goals. Her expertise in product management, coupled with her proficiency in cost management and research skills, empowers her to deliver impactful solutions that resonate with Target's diverse customer base. As a passionate advocate for data-driven decision-making, Shruthi continues to shape the future of guest engagement at Target, ensuring that every interaction is meaningful and tailored to individual preferences.
