Shonila Misra serves as the Head of Europe - Direct to Consumer Online at Groupe SEB, a prominent French consortium renowned for its diverse portfolio of small appliances and cookware brands, including Tefal, Moulinex, and All Clad. With over 20 years of experience in managing...
Shonila Misra serves as the Head of Europe - Direct to Consumer Online at Groupe SEB, a prominent French consortium renowned for its diverse portfolio of small appliances and cookware brands, including Tefal, Moulinex, and All Clad. With over 20 years of experience in managing consumer goods businesses across various international markets, Shonila has established herself as a seasoned leader adept at navigating the complexities of e-commerce and digital marketing. Her current role involves spearheading the development of a robust online Direct-to-Consumer (D2C) business model, focusing on enhancing brand.com platforms and optimizing market strategies to drive consumer engagement and sales.
Under her leadership, Groupe SEB has made significant strides in transforming its online presence, leveraging her expertise in marketing transformation to create tailored consumer experiences that resonate with diverse groups of people. Shonila's strategic vision has been pivotal in aligning the company's operations with evolving consumer preferences, ensuring that the D2C channels not only meet but exceed customer expectations. Her ability to integrate sales strategy with operational efficiency has resulted in measurable commercial success, contributing to the group's impressive turnover of €7 billion.
Shonila’s proficiency in leadership and her commitment to fostering a culture of innovation and collaboration within her teams have positioned Groupe SEB as a frontrunner in the competitive landscape of consumer goods. As she continues to drive the online D2C initiatives, Shonila remains focused on harnessing the power of digital marketing to enhance brand loyalty and expand market reach across Europe.
