Shivani Salaria is a seasoned Digital Ad Operations professional currently serving as the Operations Manager at mFilterIt, where she plays a pivotal role in enhancing the integrity of digital advertising. With a strong foundation in the digital and advertising industry, Shivani has honed her expertise...
Shivani Salaria is a seasoned Digital Ad Operations professional currently serving as the Operations Manager at mFilterIt, where she plays a pivotal role in enhancing the integrity of digital advertising. With a strong foundation in the digital and advertising industry, Shivani has honed her expertise in ad fraud prevention, ad verification, and brand safety solutions, ensuring that advertisers, agencies, and ad networks can effectively safeguard their campaigns against fraudulent activities such as click fraud, impression fraud, and ad stacking.
In her current role, Shivani is deeply involved in the operations for ad fraud detection across both app and web platforms. She is responsible for analyzing complex data sets to identify patterns of fraudulent behavior, enabling her team to implement robust solutions that protect clients' investments. Her previous experience in managing affiliate networks and optimizing traffic through various performance-based models (CPL, CPI, CPS, CPR) has equipped her with a unique perspective on the challenges faced by advertisers in today’s digital landscape.
Shivani's proficiency with tracking platforms such as vNative, Affise, HasOffers, and Cake further enhances her ability to deliver actionable insights that drive campaign performance. Her skills in digital marketing, online lead generation, and affiliate relations are complemented by her adeptness in using Microsoft Office tools, particularly PowerPoint, to present data-driven strategies to stakeholders. Passionate about leveraging technology to combat ad fraud, Shivani is dedicated to fostering a transparent and effective advertising ecosystem, making her an invaluable asset to the mFilterIt team and the broader digital marketing community.
