Shiva Sharif serves as the Executive Director of Custom Models, Data Enrichment, Insights & Activation Solutions at Resonate, where he leverages over 20 years of B2B experience to drive innovative marketing strategies for Fortune 500 companies. In his current role, Shiva is instrumental in developing...
Shiva Sharif serves as the Executive Director of Custom Models, Data Enrichment, Insights & Activation Solutions at Resonate, where he leverages over 20 years of B2B experience to drive innovative marketing strategies for Fortune 500 companies. In his current role, Shiva is instrumental in developing sophisticated, data-driven solutions that go beyond traditional demographics, tapping into the beliefs and values of consumers. This approach enables marketers to forge deeper, more meaningful connections with their target audiences, ultimately enhancing customer engagement and loyalty.
At Resonate, Shiva leads key projects focused on data enrichment and insights activation, ensuring that clients have access to rich, relevant, and recent data that can significantly improve marketing effectiveness. His expertise in solution selling and digital strategy has proven invaluable in turning around underperforming accounts, generating substantial revenue growth, and increasing the adoption of new solutions among clients. By fostering cross-functional team leadership and collaboration, Shiva ensures that Resonate’s offerings are not only innovative but also aligned with the evolving needs of the market.
Shiva’s proficiency in tools such as Salesforce.com and his strong background in SEM and email marketing further enhance his ability to deliver tailored solutions that reduce media waste while maximizing acquisition, upsell, and cross-sell opportunities. His commitment to training and leadership empowers his team to excel, ensuring that Resonate remains at the forefront of the data-driven marketing landscape. Through his strategic vision and execution, Shiva Sharif continues to redefine how organizations can leverage insights to activate their marketing efforts effectively.
