Shirley Li is a seasoned leader in digital transformation and business development, currently serving as the Senior Director and Head of Strategic Partnerships at WeTransfer. In this pivotal role, she has built and leads a dynamic Strategic Partnerships team, focusing on forging innovative collaborations that...
Shirley Li is a seasoned leader in digital transformation and business development, currently serving as the Senior Director and Head of Strategic Partnerships at WeTransfer. In this pivotal role, she has built and leads a dynamic Strategic Partnerships team, focusing on forging innovative collaborations that drive revenue growth and enhance brand differentiation across diverse industries, including technology, e-commerce, beauty, consumer packaged goods (CPG), and finance. Shirley’s expertise lies in identifying and capitalizing on new revenue opportunities, leveraging her extensive background in strategy, financial modeling, and risk management to craft partnerships that are not only mutually beneficial but also strategically aligned with WeTransfer’s vision.
Under her leadership, the Strategic Partnerships team has successfully launched key initiatives that integrate WeTransfer’s products with complementary platforms, enhancing user experience and expanding market reach. Shirley is passionate about building and scaling new products and processes, and her adeptness in product management and corporate finance enables her to navigate complex business landscapes effectively. She employs data analysis to inform decision-making, ensuring that each partnership is grounded in solid financial rationale and market insights. By fostering a culture of collaboration and innovation, Shirley is not only driving WeTransfer’s growth but also positioning the company as a leader in the digital creative space. Her commitment to excellence and strategic foresight continues to set the stage for transformative partnerships that resonate with users and stakeholders alike.
