Shira Wheeler is a dynamic Co-Founder at ODDOBODY, where she leverages her entrepreneurial spirit and extensive expertise in brand strategy to redefine the landscape of intimate apparel. With a strong focus on sustainability, Shira conceived and launched a successful line of 100% organic cotton intimate...
Shira Wheeler is a dynamic Co-Founder at ODDOBODY, where she leverages her entrepreneurial spirit and extensive expertise in brand strategy to redefine the landscape of intimate apparel. With a strong focus on sustainability, Shira conceived and launched a successful line of 100% organic cotton intimate basics, which has achieved an impressive 200% year-over-year growth. Her innovative approach has garnered attention from prestigious publications such as Vogue, The New York Times, and Refinery29, solidifying ODDOBODY's position as a leader in the eco-conscious fashion movement.
At ODDOBODY, Shira excels in critical areas such as identity development, product design, and communication strategy. Her ability to balance short- and long-term objectives is evident in her strategic vision, which encompasses not only product excellence but also a robust growth strategy that prioritizes community engagement and educational content. By positioning the brand as a social and cultural entry point for body knowledge, Shira has fostered a vibrant community through informative digital content and interactive events, enhancing customer loyalty and brand affinity.
Her skill set is diverse, encompassing self-management, operations management, and cross-functional team leadership, which enables her to effectively navigate the complexities of B2C e-commerce. Shira's passion for design research and art direction ensures that every aspect of the brand resonates with its target audience, while her strong communication skills facilitate collaboration across teams. As a forward-thinking brand executive, Shira Wheeler continues to challenge the status quo, driving innovation and growth in the intimate apparel industry.
