Shimon Masaki is the dynamic owner and roaster at Upright Tree Coffee Roasters, where he expertly blends his bilingual skills and multicultural background to elevate the coffee experience. With several years of experience in both hospitality and technology, Shimon has cultivated a unique perspective that...
Shimon Masaki is the dynamic owner and roaster at Upright Tree Coffee Roasters, where he expertly blends his bilingual skills and multicultural background to elevate the coffee experience. With several years of experience in both hospitality and technology, Shimon has cultivated a unique perspective that informs his approach to coffee roasting and customer engagement. His passion for crafting exceptional coffee is evident in every micro-batch roasted using the Aillio Bullet Roaster, a process that ensures precise and consistent quality.
At Upright Tree, Shimon has taken on key projects that enhance brand identity and product presentation, including the design of captivating coffee bags and packaging that reflect the rich cultural narratives behind each blend. His commitment to quality extends beyond the roasting process; he actively collaborates with green coffee distributors to make informed sourcing decisions, ensuring that only the finest beans make it into his roasts.
Shimon's participation in coffee expos and industry events not only broadens his knowledge but also strengthens his professional network, allowing him to stay at the forefront of coffee trends and innovations. His skills in analytical thinking and time management, combined with his proficiency in tools like Salesforce.com and Lightspeed, enable him to streamline operations and enhance customer experiences. As a skilled barista and coffee roaster, Shimon Masaki continues to push the boundaries of what is possible in the coffee industry, driven by a deep-seated passion for quality and a commitment to excellence.
