As President of FormArt, Sheung Liu plays a pivotal role in steering the company towards innovative horizons in the jewelry design industry. With a rich history rooted in the late 80s, Bellini by FormArt has established itself as a hallmark of international pageant jewelry, synonymous...
As President of FormArt, Sheung Liu plays a pivotal role in steering the company towards innovative horizons in the jewelry design industry. With a rich history rooted in the late 80s, Bellini by FormArt has established itself as a hallmark of international pageant jewelry, synonymous with elegance and avant-garde aesthetics. Under Liu's leadership, the brand continues to thrive, catering to elite competitors in prestigious pageants such as Miss Universe, Miss America, and Miss World.
Liu's expertise in jewelry design and brand development is instrumental in maintaining Bellini's reputation as the industry standard. His keen eye for detail and artistic sensibility, honed through years of experience in fine art and painting, allows him to oversee the intricate processes of gluing crystal, pinning, assembly, hand knotting, and hot fixing. These skills not only enhance the quality of the products but also ensure that each piece resonates with the beauty and sophistication expected by pageant contestants.
Key projects under Liu's direction include the development of exclusive collections that push the boundaries of fashion and art. By integrating contemporary design elements with traditional craftsmanship, Liu has successfully positioned Bellini as a trendsetter in the jewelry market. His commitment to innovation, combined with a deep understanding of retail dynamics, enables FormArt to adapt to evolving consumer preferences while maintaining its legacy of excellence. As Liu continues to lead FormArt, his vision promises to further elevate the brand's status and influence within the competitive landscape of pageant jewelry.
