Sherryl Clay serves as a Partner Marketing Manager for Small and Medium Businesses (SMB) at Cisco, where she leverages over 15 years of extensive experience in global integrated B2B and B2C marketing. In her current role, Sherryl is pivotal in developing and executing an integrated...
Sherryl Clay serves as a Partner Marketing Manager for Small and Medium Businesses (SMB) at Cisco, where she leverages over 15 years of extensive experience in global integrated B2B and B2C marketing. In her current role, Sherryl is pivotal in developing and executing an integrated Global Marketing Plan designed to empower Cisco partners while effectively engaging potential SMB customers. Her strategic approach focuses on creating robust partner enablement programs that drive awareness, revenue, and return on investment (ROI) for both Cisco and its partners.
Sherryl's expertise in demand generation and campaign development is complemented by her ability to align cross-functional teams, including global partner sales, business units, and marketing teams. By fostering collaboration, she ensures that programs and campaigns are not only innovative but also tailored to meet the unique needs of the SMB market. Her proficiency in multi-channel marketing, customer relationship management (CRM), and lead generation plays a crucial role in crafting compelling marketing strategies that resonate with target audiences.
In addition to her strategic capabilities, Sherryl excels in brand management and communication, utilizing her skills in copywriting and search engine optimization (SEO) to enhance brand awareness and drive engagement across various platforms. Her commitment to delivering measurable results is evident in her ability to influence and motivate stakeholders, ultimately contributing to Cisco's growth in the competitive technology landscape. Through her leadership, Sherryl continues to shape the future of partner marketing at Cisco, ensuring that both partners and customers experience unparalleled value and support.
