Sherri Riccio is a seasoned marketing professional with 18 years of experience in Marketing and Brand Management, currently serving as the Director of Marketing & eCommerce at Fi-Foil. In her role, Sherri leverages her extensive expertise in digital asset development and strategic communications to drive...
Sherri Riccio is a seasoned marketing professional with 18 years of experience in Marketing and Brand Management, currently serving as the Director of Marketing & eCommerce at Fi-Foil. In her role, Sherri leverages her extensive expertise in digital asset development and strategic communications to drive innovative marketing initiatives that enhance brand visibility and foster new business opportunities. She is particularly adept at developing comprehensive marketing campaigns that integrate both print and digital content, ensuring a cohesive brand message across all platforms.
At Fi-Foil, Sherri has spearheaded key projects such as the creation of interactive visualizer kiosks and digital binders, which serve to enhance customer engagement and streamline the user experience. Her work on larger-scale assets for Fi-Foil University and the eCommerce platform showcases her proficiency in user interface (UI) and user experience (UX) design, as well as her commitment to systems integration that optimizes operational efficiency. Sherri's expertise extends to copywriting, search engine optimization (SEO), and search engine marketing (SEM), where she develops and optimizes campaigns that yield measurable results.
In addition to her technical skills, Sherri is passionate about building relationships and community outreach, using her background in fundraising and public relations to foster connections that benefit both the organization and its stakeholders. Her interests in photography, architecture, and sustainability inform her creative approach to marketing, allowing her to craft visually compelling narratives that resonate with diverse audiences. With a keen eye for detail and a strategic mindset, Sherri Riccio continues to make significant contributions to the marketing landscape at Fi-Foil, driving growth and innovation in an ever-evolving industry.
