Sheriff Ebrahim serves as the Executive Director at Siwar Foods (SF), where he is at the forefront of redefining convenient cuisine in the Saudi market. With over 32 years of extensive experience in sales, business development, and category leadership across the GCC and India, Sheriff...
Sheriff Ebrahim serves as the Executive Director at Siwar Foods (SF), where he is at the forefront of redefining convenient cuisine in the Saudi market. With over 32 years of extensive experience in sales, business development, and category leadership across the GCC and India, Sheriff has a proven track record of driving commercial success in both startup environments and organizations undergoing significant transformation. His expertise in trade marketing and brand management has been pivotal in establishing SF as a leader in the food industry, particularly through innovative offerings that emphasize flavor and nutrition.
Under Sheriff’s leadership, Siwar Foods has embraced cutting-edge shock freeze technology, which preserves the rich flavors and nutritional values of its diverse range of cuisines. This commitment to quality is evident in SF’s product line, which is free from preservatives and additives, ensuring that customers enjoy meals crafted with love and care. Sheriff’s strategic vision has led to the successful launch of several key projects that focus on enhancing customer insight and satisfaction, ultimately driving growth and profitability.
His adeptness in P&L management and new business development has enabled SF to navigate the complexities of the food market effectively, positioning the brand as a go-to choice for consumers seeking convenient yet wholesome meal options. As a leader, Sheriff emphasizes the importance of team management and collaboration, fostering a culture of innovation that empowers his team to excel in delivering exceptional culinary experiences. Through his unwavering dedication and industry expertise, Sheriff Ebrahim continues to elevate Siwar Foods, setting new standards in the realm of convenient cuisine.
