Sheri Bates serves as Principal at Selbert Perkins Design, where she expertly manages and leads the Brand and Interactive Design Group in the Boston office. With over 25 years of experience in the design industry, Sheri has honed her ability to transform verbal concepts into...
Sheri Bates serves as Principal at Selbert Perkins Design, where she expertly manages and leads the Brand and Interactive Design Group in the Boston office. With over 25 years of experience in the design industry, Sheri has honed her ability to transform verbal concepts into compelling graphic identities and dynamic branded communications programs. Her extensive portfolio spans a diverse array of sectors, including healthcare, higher education, cultural institutions, civic projects, and corporate branding. This breadth of experience allows her to approach each project with a unique perspective, ensuring that the design solutions not only meet client needs but also resonate with target audiences.
At Selbert Perkins, Sheri is at the forefront of key projects that emphasize innovative interaction design and corporate identity development. Her leadership style fosters collaboration among multi-disciplinary teams, encouraging creativity and strategic thinking to deliver exceptional results. Sheri's expertise in typography and art direction plays a crucial role in crafting visually striking and cohesive brand narratives that elevate her clients' presence in the marketplace. By leveraging her skills in branding and identity, she helps organizations articulate their mission and values through powerful visual storytelling.
As a thought leader in the design community, Sheri is committed to staying ahead of industry trends, ensuring that her team employs cutting-edge techniques and technologies in their work. Her passion for design and dedication to excellence make her an invaluable asset to Selbert Perkins Design and its clients, driving impactful brand experiences that leave a lasting impression.
