As the Director at Bold Insight, Shelly Holbrook leverages her extensive expertise in human factors research to drive innovative user-centered design solutions across healthcare and consumer technology sectors. With a strong foundation in usability testing and experimental design, Shelly leads a team dedicated to understanding...
As the Director at Bold Insight, Shelly Holbrook leverages her extensive expertise in human factors research to drive innovative user-centered design solutions across healthcare and consumer technology sectors. With a strong foundation in usability testing and experimental design, Shelly leads a team dedicated to understanding the intricacies of user interactions with products. Her role involves not only overseeing key projects but also mentoring emerging researchers in qualitative and quantitative methodologies, ensuring that every user experience is both engaging and satisfying.
Currently, Shelly is spearheading several high-impact projects aimed at enhancing patient safety and improving user engagement within healthcare applications. By employing rigorous time studies and statistical analyses, she identifies critical pain points in user workflows, translating these insights into actionable recommendations that inform product development. Her commitment to creating user-friendly solutions is evident in her collaborative approach, working closely with cross-functional teams and vendors to ensure that products are not only useful and usable but also resonate with end users on a deeper level.
Shelly's passion for understanding human behavior drives her continuous exploration of new technologies and methodologies. Her proficiency in technical writing and vendor management further enhances her ability to communicate complex findings to diverse stakeholders, fostering a culture of user-centered innovation at Bold Insight. As she navigates the ever-evolving landscape of user experience, Shelly remains dedicated to her mission of helping people lead happier and healthier lives through thoughtful design.
