Shelley L. Smith currently serves as the Director of Sales & Marketing at Hilton Clearwater Beach Resort & Spa, a position she has held since October 2017. In this pivotal role, Shelley leads a dynamic on-site sales team, focusing on driving both national and international...
Shelley L. Smith currently serves as the Director of Sales & Marketing at Hilton Clearwater Beach Resort & Spa, a position she has held since October 2017. In this pivotal role, Shelley leads a dynamic on-site sales team, focusing on driving both national and international sales efforts for larger group meetings and conventions. Her extensive experience in the hospitality industry, which spans over a decade at Hilton Clearwater Beach, has equipped her with a deep understanding of market trends and customer needs. This insight allows her to develop and implement innovative sales strategies that not only meet but exceed the resort's ambitious revenue goals.
Under Shelley’s leadership, the sales team has successfully executed key projects that enhance the resort's visibility and appeal to diverse markets. She has spearheaded initiatives to optimize the resort's marketing strategies, leveraging digital platforms and social media to engage potential clients and showcase the unique offerings of Hilton Clearwater Beach. Her expertise in event planning and trade shows has also been instrumental in positioning the resort as a premier destination for corporate retreats and large-scale events.
Shelley’s background as Assistant Director of Sales and National Sales Manager further enriches her strategic approach to sales management. She is adept at budgeting and financial planning, ensuring that all marketing efforts align with the resort's financial objectives. Her collaborative spirit fosters a strong team environment, where all members are encouraged to contribute ideas and work together to achieve shared goals. With her proven track record and passion for hospitality, Shelley L. Smith continues to elevate the Hilton Clearwater Beach Resort & Spa as a leader in the competitive landscape of the hospitality industry.
